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My newest personal project.

Out of a love for baseball caps, gasoline culture and all things Americana, Gasoline Caps was born. Right out of the gate we are featuring a truly unique line of hats. Vintage License Plate Caps for many of the states in America. As we grow, we will continue to add more states and new lines of great Americana inspired gear.

After five great months designing from head to toe the app and website, the beautiful amazingly built app Snapguide is now live. Thanks to Daniel Raffel for bringing me on board and amazing job Snapguide team on the implementation. It was great to come on and become the creative lead and designer of Snapguide.

Feel free to click through the images above, but the best way to experience the app is to download it and try it out for yourself. The content is great, but the process of creating a guide is brilliant. Try it out!

Thanks to Nick Slater for collaborating with me on the Logo.

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Watch the Video

Daring Fireball
The Next Wave of iOS Apps

Snapguide Makes It Super Easy To Make And Share How-To Guides On iOS

Snapguide on Uncrate

PC World
Create Engaging Tutorials in a Snap with Snapguide

Creativity tools: The next wave of iOS apps?

How to Review the How-To App Snapguide

All Things Digital
Snapguide App Lets Users Create How-To Guides on the Go

Snapguide lets you share your expertise with the world

Snapguide Is a Simple Way to Create and Share How-To Guides on iPhone

Pando Daily
SnapGuide: A Simple (and Incredibly Pretty) Way To Make And Share How-To Guides On Your Phone

Snapguide Makes Anyone a Guide

Awesome! App of the week.
Seen on iTunes
Snapguide wants to turn all of us into guides with simple tools to create How-Tos

Snapguide for iPhone review: Best app for creating beautiful guides and DIY projects

Snapguide is a gorgeous little app for your iPhone

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The new

Beautiful big image browsing. Great simple navigation and organization. Sexy and slick guide viewer. Really great design and build by a great team.

Creative Direction, Lead Design & Concept

Design collaboration with Drew Cone.
Great job Neal Mckinney & Jeremy Bueler on the development side.

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Recently launched this simple but beautiful site. Parallax Scrolling site with purpose, to reveal a product. One of my last projects at Summit. Great job Neal Mckinney on the development and bringing it to life. Based on Nemo's Print campaign.

Trying to redesign a site that has been a part of millions of users lives throughout the past many years is not an easy task.

Changing where things are laid out or how things are organized in a drastic way can spell death if not done in small steps over many years for a site like this.

I have noticed over the years that for some reason, maybe it's our human nature to gravitate toward clutter, or the tendency to become pack rats, but for whatever reason, websites with lists of links in a tight space in organized rows or columns tend to perform really well and generates loyalists for life.

Sites like Drudge, Reddit, Craigslist all have this type of feel. Lots of data, simplified into what first seems a cluttered grouping of tons of content that can set a designer's brain on fire, but for some reason, users find it easy to navigate, scan, use and fall in love with.

When I went forward with designing a new, I had to keep this at the forefront of my mind. How can I keep things the same, yet make them different and for the better. How can I tweak and organize things in small steps in a way that improves the ease of use, but does not scare away the loyalists... which by now is pretty much everyone. How can I redesign the style to be clean and modern yet classic and timeless.

It was not an easy task, but I believe I came up with a pretty good, yet realistic solution.

Full-size List View

Full-size Collapsed View

As you can see the main goals in this task where to introduce a faster way to let people become part of communities, remember to take part in the communities, discover that you can actually edit your communities (something missed by many new people) and lastly, still have amazing access to the front page, all while making sure you can still satisfy the loyalists with a collapsed top nav view.

I really set out to make things very familiar but yet refined. Making areas more defined, buttons more noticeable and clickable, links and navigation cleaner, organized yet the same.

I purposefully did not go down the route of creating a bunch of white space that most designers gravitiate toward right away, but left the cluttered tight spacing, maybe a bit more refined for easy skimming and browsing.

Of course this is just one view into a site that has many different configurations, I even have ideas how to make these work great with sub reddits, but for now I think, hope, you can appreciate this stab at designing a site that is almost impossible to design. A site that is loved by many, that fears change.

I believe if done right, in small stages (unlike *coughdigg ) reddit can introduce new features with a cleaner more usable design.