http://portfolio.tofslie.com Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. Thu, 29 Mar 2012 16:17:45 +0000 http://portfolio.tofslie.com en http://portfolio.tofslie.com/Snapguide-1 http://portfolio.tofslie.com/following/portfolio.tofslie.com/Snapguide-1 Thu, 29 Mar 2012 16:17:45 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 3103686 <img src="http://payload40.cargocollective.com/1/0/991/3103686/SnapGuide_TitleImage.png" border="0" width="670" height="590" width_o="670" height_o="590" src_o="http://payload40.cargocollective.com/1/0/991/3103686/SnapGuide_TitleImage_o.png" align="left" data-mid="15922436" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_01.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_01_o.png" align="left" data-mid="15914291" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_02.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_02_o.png" align="left" data-mid="15914290" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_03.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_03_o.png" align="left" data-mid="15914288" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_04.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_04_o.png" align="left" data-mid="15914286" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_05.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_05_o.png" align="left" data-mid="15914284" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_06.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_06_o.png" align="left" data-mid="15914283" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_07.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_07_o.png" align="left" data-mid="15914282" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_08.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_08_o.png" align="left" data-mid="15914280" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_09.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_09_o.png" align="left" data-mid="15914279" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_10.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_10_o.png" align="left" data-mid="15914277" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_11.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_11_o.png" align="left" data-mid="15914275" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_12.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_12_o.png" align="left" data-mid="15914274" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_13.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_13_o.png" align="left" data-mid="15914273" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_14.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_14_o.png" align="left" data-mid="15914269" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_15.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_15_o.png" align="left" data-mid="15914268" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_16.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_16_o.png" align="left" data-mid="15914265" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_17.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_17_o.png" align="left" data-mid="15914264" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_18.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_18_o.png" align="left" data-mid="15914263" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_19.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_19_o.png" align="left" data-mid="15914261" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_20.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_20_o.png" align="left" data-mid="15914257" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_21.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_21_o.png" align="left" data-mid="15914255" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_22.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_22_o.png" align="left" data-mid="15914251" /> <img src="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_23.png" border="0" width="670" height="834" width_o="670" height_o="834" src_o="http://payload40.cargocollective.com/1/0/991/3103686/snapguide_iphone_23_o.png" align="left" data-mid="15914245" /> After five great months designing from head to toe the app and website, the beautiful amazingly built app Snapguide is now live. Thanks to Daniel Raffel for bringing me on board and amazing job Snapguide team on the implementation. It was great to come on and become the creative lead and designer of Snapguide. Feel free to click through the images above, but the best way to experience the app is to download it and try it out for yourself. The content is great, but the process of creating a guide is brilliant. Try it out! Thanks to Nick Slater for collaborating with me on the Logo. Featured on: Mashable Watch the Video Daring Fireball The Next Wave of iOS Apps Techcrunch Snapguide Makes It Super Easy To Make And Share How-To Guides On iOS Uncrate Snapguide on Uncrate PC World Create Engaging Tutorials in a Snap with Snapguide Gigaom Creativity tools: The next wave of iOS apps? Wired How to Review the How-To App Snapguide All Things Digital Snapguide App Lets Users Create How-To Guides on the Go Cnet Snapguide lets you share your expertise with the world Lifehacker Snapguide Is a Simple Way to Create and Share How-To Guides on iPhone Pando Daily SnapGuide: A Simple (and Incredibly Pretty) Way To Make And Share How-To Guides On Your Phone NY Times BITS Snapguide Makes Anyone a Guide Awesome! App of the week. Seen on iTunes thenextweb.com Snapguide wants to turn all of us into guides with simple tools to create How-Tos iMore Snapguide for iPhone review: Best app for creating beautiful guides and DIY projects AppAdvice Snapguide is a gorgeous little app for your iPhone Inspired-UI Featured at http://inspired-ui.com http://portfolio.tofslie.com/Tire-Factory http://portfolio.tofslie.com/following/portfolio.tofslie.com/Tire-Factory Thu, 15 Mar 2012 18:48:39 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 3012947 <img src="http://payload35.cargocollective.com/1/0/991/3012947/TireFactory_Home_001_ET.jpg" border="0" width="670" height="558" width_o="1800" height_o="1500" src_o="http://payload35.cargocollective.com/1/0/991/3012947/TireFactory_Home_001_ET_o.jpg" align="left" data-mid="15354212" /> View Full Size http://portfolio.tofslie.com/Crimson-Trace http://portfolio.tofslie.com/following/portfolio.tofslie.com/Crimson-Trace Fri, 02 Dec 2011 00:04:52 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2394583 <img src="http://payload4.cargocollective.com/1/0/991/2394583/cchome.jpg" border="0" width="670" height="890" width_o="1263" height_o="1679" src_o="http://payload4.cargocollective.com/1/0/991/2394583/cchome_o.jpg" align="left" data-mid="12048696" /> <img src="http://payload4.cargocollective.com/1/0/991/2394583/ccwall3.jpg" border="0" width="670" height="1200" width_o="1263" height_o="2263" src_o="http://payload4.cargocollective.com/1/0/991/2394583/ccwall3_o.jpg" align="left" data-mid="12049170" /> <img src="http://payload4.cargocollective.com/1/0/991/2394583/ccpdp.jpg" border="0" width="670" height="848" width_o="1263" height_o="1600" src_o="http://payload4.cargocollective.com/1/0/991/2394583/ccpdp_o.jpg" align="left" data-mid="12048690" /> Creative Direction, Lead Design & Concept Design collaboration with Drew Cone. Great job Neal Mckinney & Jeremy Bueler on the development side. View at: http://www.crimsontrace.com/ http://portfolio.tofslie.com/Nike-Vision-Winter-Collection http://portfolio.tofslie.com/following/portfolio.tofslie.com/Nike-Vision-Winter-Collection Wed, 23 Nov 2011 01:57:20 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2350486 <img src="http://payload2.cargocollective.com/1/0/991/2350486/nvw_1.jpg" border="0" width="670" height="545" width_o="1272" height_o="1035" src_o="http://payload2.cargocollective.com/1/0/991/2350486/nvw_1_o.jpg" align="left" data-mid="11810310" /> <img src="http://payload2.cargocollective.com/1/0/991/2350486/nvw_2a.jpg" border="0" width="670" height="545" width_o="1272" height_o="1035" src_o="http://payload2.cargocollective.com/1/0/991/2350486/nvw_2a_o.jpg" align="left" data-mid="11810539" /> <img src="http://payload2.cargocollective.com/1/0/991/2350486/nvw_2.jpg" border="0" width="670" height="545" width_o="1272" height_o="1035" src_o="http://payload2.cargocollective.com/1/0/991/2350486/nvw_2_o.jpg" align="left" data-mid="11810309" /> <img src="http://payload2.cargocollective.com/1/0/991/2350486/nvw_3.jpg" border="0" width="670" height="545" width_o="1272" height_o="1035" src_o="http://payload2.cargocollective.com/1/0/991/2350486/nvw_3_o.jpg" align="left" data-mid="11810308" /> Recently launched this simple but beautiful site. Parallax Scrolling site with purpose, to reveal a product. One of my last projects at Summit. Great job Neal Mckinney on the development and bringing it to life. Based on Nemo's Print campaign. http://www.nikevision.com http://portfolio.tofslie.com/I-Love-Your-Vintage http://portfolio.tofslie.com/following/portfolio.tofslie.com/I-Love-Your-Vintage Wed, 16 Nov 2011 05:50:53 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2313901 <img src="http://payload.cargocollective.com/1/0/991/2313901/ILYV_Identity_FinalPORT.jpg" border="0" width="670" height="800" width_o="670" height_o="800" src_o="http://payload.cargocollective.com/1/0/991/2313901/ILYV_Identity_FinalPORT_o.jpg" align="left" data-mid="11618569" /> http://portfolio.tofslie.com/Bob-s-Red-Mill http://portfolio.tofslie.com/following/portfolio.tofslie.com/Bob-s-Red-Mill Sat, 12 Nov 2011 00:41:48 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2293358 <img src="http://payload.cargocollective.com/1/0/991/2293358/BRM_Home_02_02a_et.jpg" border="0" width="670" height="744" width_o="1440" height_o="1600" src_o="http://payload.cargocollective.com/1/0/991/2293358/BRM_Home_02_02a_et_o.jpg" align="left" data-mid="11507984" /> <img src="http://payload.cargocollective.com/1/0/991/2293358/BRM_Home_02_02b_et.jpg" border="0" width="670" height="744" width_o="1440" height_o="1600" src_o="http://payload.cargocollective.com/1/0/991/2293358/BRM_Home_02_02b_et_o.jpg" align="left" data-mid="11507981" /> View Large Home Home Rollover http://portfolio.tofslie.com/Casino-Creative-Explorations http://portfolio.tofslie.com/following/portfolio.tofslie.com/Casino-Creative-Explorations Thu, 22 Sep 2011 04:58:00 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2040003 <img src="http://payload.cargocollective.com/1/0/991/2040003/Boomtown_Home_001.jpg" border="0" width="670" height="758" width_o="1280" height_o="1450" src_o="http://payload.cargocollective.com/1/0/991/2040003/Boomtown_Home_001_o.jpg" align="left" data-mid="10145839" /> <img src="http://payload.cargocollective.com/1/0/991/2040003/Boomtown_Home_002.jpg" border="0" width="670" height="758" width_o="1280" height_o="1450" src_o="http://payload.cargocollective.com/1/0/991/2040003/Boomtown_Home_002_o.jpg" align="left" data-mid="10145837" /> <img src="http://payload.cargocollective.com/1/0/991/2040003/citycenter_0101_et.jpg" border="0" width="670" height="574" width_o="1400" height_o="1200" src_o="http://payload.cargocollective.com/1/0/991/2040003/citycenter_0101_et_o.jpg" align="left" data-mid="10145843" /> <img src="http://payload.cargocollective.com/1/0/991/2040003/citycenter_0102_et.jpg" border="0" width="670" height="574" width_o="1400" height_o="1200" src_o="http://payload.cargocollective.com/1/0/991/2040003/citycenter_0102_et_o.jpg" align="left" data-mid="10145842" /> <img src="http://payload.cargocollective.com/1/0/991/2040003/citycenter_0103_et.jpg" border="0" width="670" height="574" width_o="1400" height_o="1200" src_o="http://payload.cargocollective.com/1/0/991/2040003/citycenter_0103_et_o.jpg" align="left" data-mid="10145840" /> http://portfolio.tofslie.com/Icebreaker-Pitchwork http://portfolio.tofslie.com/following/portfolio.tofslie.com/Icebreaker-Pitchwork Wed, 21 Sep 2011 23:42:27 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2039037 <img src="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0000_1.jpg" border="0" width="670" height="899" width_o="1400" height_o="1880" src_o="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0000_1_o.jpg" align="left" data-mid="10140719" /> <img src="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0002_1 Menu Mens.jpg" border="0" width="670" height="899" width_o="1400" height_o="1880" src_o="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0002_1 Menu Mens_o.jpg" align="left" data-mid="10140723" /> <img src="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0004_2.jpg" border="0" width="670" height="899" width_o="1400" height_o="1880" src_o="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0004_2_o.jpg" align="left" data-mid="10140728" /> <img src="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0005_3.jpg" border="0" width="670" height="899" width_o="1400" height_o="1880" src_o="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0005_3_o.jpg" align="left" data-mid="10140731" /> <img src="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0006_4.jpg" border="0" width="670" height="899" width_o="1400" height_o="1880" src_o="http://payload.cargocollective.com/1/0/991/2039037/icebreaker_home_et_01_01_0006_4_o.jpg" align="left" data-mid="10140736" /> Sometimes I find it interesting to know where a project started and where it ended. Take a look at some of the initial thinking behind Icebreaker.com. At this stage in the game you can see the beginnings of a great site. The architecture of the site was far along and the creative portion was beginning. http://portfolio.tofslie.com/Icebreaker-Story http://portfolio.tofslie.com/following/portfolio.tofslie.com/Icebreaker-Story Wed, 21 Sep 2011 23:20:50 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2038808 <img src="http://payload.cargocollective.com/1/0/991/2038808/why.jpg" border="0" width="670" height="1279" width_o="1194" height_o="2280" src_o="http://payload.cargocollective.com/1/0/991/2038808/why_o.jpg" align="left" data-mid="10141556" /> <img src="http://payload.cargocollective.com/1/0/991/2038808/whatis.jpg" border="0" width="670" height="1567" width_o="1194" height_o="2793" src_o="http://payload.cargocollective.com/1/0/991/2038808/whatis_o.jpg" align="left" data-mid="10140147" /> <img src="http://payload.cargocollective.com/1/0/991/2038808/whywear.jpg" border="0" width="670" height="2100" width_o="1194" height_o="3744" src_o="http://payload.cargocollective.com/1/0/991/2038808/whywear_o.jpg" align="left" data-mid="10140144" /> <img src="http://payload.cargocollective.com/1/0/991/2038808/Why-Whatareyousaying-01-bc.jpg" border="0" width="670" height="1696" width_o="1400" height_o="3545" src_o="http://payload.cargocollective.com/1/0/991/2038808/Why-Whatareyousaying-01-bc_o.jpg" align="left" data-mid="10139860" /> <img src="http://payload.cargocollective.com/1/0/991/2038808/aboutlanding.jpg" border="0" width="670" height="1324" width_o="1400" height_o="2768" src_o="http://payload.cargocollective.com/1/0/991/2038808/aboutlanding_o.jpg" align="left" data-mid="10140148" /> <img src="http://payload.cargocollective.com/1/0/991/2038808/comfort.jpg" border="0" width="670" height="1088" width_o="1194" height_o="1940" src_o="http://payload.cargocollective.com/1/0/991/2038808/comfort_o.jpg" align="left" data-mid="10140142" /> Creative Direction, Design & Concept Design collaboration with Brian Brooks. Special thanks to Crispin Young for the design support.View everything at: Why Icebreaker Merino?EthicsCommunityAbout Icebreaker http://portfolio.tofslie.com/Icebreaker-com http://portfolio.tofslie.com/following/portfolio.tofslie.com/Icebreaker-com Wed, 21 Sep 2011 22:36:09 +0000 Tofslie Inc. | The Creative Studio of Edwin Tofslie - Creative Direction, Art Direction, Ideas, Design, Interactive, Web and Maker of Fine Jerky. 2038718 <img src="http://payload.cargocollective.com/1/0/991/2038718/icebreakerhome_5.jpg" border="0" width="670" height="1156" width_o="1198" height_o="2068" src_o="http://payload.cargocollective.com/1/0/991/2038718/icebreakerhome_5_o.jpg" align="left" data-mid="10141647" /> <img src="http://payload.cargocollective.com/1/0/991/2038718/ICELANDING_1.jpg" border="0" width="670" height="950" width_o="1180" height_o="1674" src_o="http://payload.cargocollective.com/1/0/991/2038718/ICELANDING_1_o.jpg" align="left" data-mid="10141595" /> <img src="http://payload.cargocollective.com/1/0/991/2038718/ICEWALL.jpg" border="0" width="670" height="563" width_o="1180" height_o="993" src_o="http://payload.cargocollective.com/1/0/991/2038718/ICEWALL_o.jpg" align="left" data-mid="10139104" /> <img src="http://payload.cargocollective.com/1/0/991/2038718/ICEPDP.jpg" border="0" width="670" height="563" width_o="1180" height_o="993" src_o="http://payload.cargocollective.com/1/0/991/2038718/ICEPDP_o.jpg" align="left" data-mid="10139102" /> Creative Direction, Design & Concept Design collaboration with Brian Brooks. Special thanks to Crispin Young for the design support.View at: http://www.icebreaker.com